Digital Agency Problems

My agency does not offer me the expected results.
This situation must be reviewed from various points of view. As a customer, do we have enough information with our digital agent? Is there a market motivation that makes it difficult or impossible to achieve this result? Is this really a good agency and they know what they are doing? It's hard to know whether the achievement of goals is given because one or other reason and before making a decision you have to analyze the situation.

We propose to look for the second and even third opinion (like a doctor), from experts who analyze strategies and campaigns to have more opinions about it.

The first thing is to revise if these results are realistic, and redefine them in cases where their establishment is given in a way that is not real, or without taking into account any market variables that were previously not detected.

The reverse situation can also occur, where the objectives are determined conservative and must be redefined to the top to increase the profitability or change of digital action.

If the opposite the client does not believe the institution's ability to achieve goals, and have spent reasonable testing time, you can change the provider to provide fresh air action to digital and to find solutions from various angles on the part of a new supplier.

2. Does my digital advertising agent innovate on the account?
After a while working on a digital strategy and advertising campaign, the results can stagnate. This is quite common, because factors such as limited demand for products or services offered, new competitors, changes algorithms, etc. That is why the agency that provides services must always try to innovate and learn about the latest trends in digital marketing to minimize the impact of changes in the customer ecosystem. Again, asking other experts to opinions can be a very appropriate solution.

Digital agents must always be at the forefront and try things that are constantly. In the changing world you must always look for new things, always in a controlled test environment, and if they work, implement it in general.

If we think that our agents are not enough to innovate, the solution is possible for customers to set quarterly goals, where they want to try new actions related to new features, new networks, changes on the web, communicative strategy changes, etc.

3. My agency demands me fixed costs per click. Is this good?
During my time working on Google would not hesitate to answer firmly: "No, not good." Now it won't be so brilliant (we don't keep it or apply it). Google is positioned openly against click-click charging. Understanding that it is a rough practice of clients, as well as erosion with its Beneficial Base, by taking part of the digital advertising agent from the cake that he said as his.

Another possible case is that a client asks an agent for notes or sales at a cost of X, and from there the agency manages to get a note or sales at a lower cost and remain with a larger margin. It doesn't look bad for Google, but has similarities with other clients to request click agencies at a certain cost, no matter what.

Our position is that while the two parts are transparent, and reach an agreement, there is no disgraceful model (at least completely).

Otherwise, the client does not have a transparency of a digital advertising cost model, and finds that the agency has hidden it, the crisis with agency can occur and without any solution.

In our experience, we have seen cases, especially in the markets that are immature in the digital environment, where certain media institutions, inherit the traditional media purchase model, increasing with silly margins, Google Adwords costs. In most cases, the client cuts sharply with agency. Transparency of agency is very fundamental to have optimal and lasting relationships with its clients