Before creating a Google Ads account
Setting up a Google Ads account is easy to understand, but in order to make Google Ads work effectively, you need to put a few things in place first.
1. Make sure your website is relevant and easy to navigate
Your Google Ads account will help drive qualified searchers to your landing page. Once they land on your site, it's up to you to convince them to convert. To achieve this, you need to create a landing page that will compel visitors to take action. If your landing page is confusing, lacks relevant information, or doesn't support conversions, you're throwing money into a black hole and your paid search efforts will go to waste. Check out the best practices on our landing page to make sure you're making the most of the money you're investing in your PPC campaigns.
product failure example - cut again
Get inspired by these great examples of clean landing pages. 2. Prepare to commit to this project for a long time
You won't see your account's permissions from the start. As cliché as it may be, it's important to understand that PPC is a marathon, not a sprint. It takes time to establish a solid account structure, expand keywords, identify negative content, and test ads/landing pages. Additionally, you can start with a low score, which will hurt your average position and CPCs. You will see your ranking start to change once you establish your Google street cred and prove that you have created an account that provides a good user experience (usually takes 4-6 weeks).
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