If you're thinking of spending any amount of money on ads to reach your target audience, you'd better spend it in the right place.
That is, a place with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google.
Google Ads launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came onto the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was rebranded as Google Ads.
Free guide, template and planner: How to use Google Ads for Business
Given Google's broad reach, chances are you've seen (and probably clicked on) a Google ad, as have your potential customers. Google Ads Best Practices
Google ads terms you should know
How do Google Ads work?
How to use and create Google Ads
Types of Google Ads campaigns
Google Ads bidding strategies
It's no secret that nowadays, the stronger and more targeted your paid campaigns are, the more clicks you generate, with a better chance of getting new customers. So it's no surprise that Google Ads has become increasingly popular with businesses across all industries.
In this guide, you will find out how to start advertising on Google. We will cover the specifics of the platform and teach you how to optimize your campaigns to get the best results from your ads.
What is Google Ads? Google Ads is a paid advertising platform that falls under a marketing channel known as Pay Per Click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.
Google Ads is an effective way to drive qualified traffic or the right customers to your business who are looking for products and services like the ones you offer. With Google Ads you can increase traffic to your website, receive more phone calls and increase visits to the store.
Google Ads allows you to create and share timely ads (both mobile and desktop) with your target audience. As a result, your business will appear on the search engine results page (SERP) when your ideal customers search for products and services like yours via Google Search or Google Maps.
That way, you'll reach your target audience when it makes sense for them to see your ad. Note: Platform ads may also extend to other channels, including YouTube, Blogger, and the Google Display Network.
Over time, Google Ads will also help you analyze and improve those ads to reach more people, so your business can achieve all of your paid campaign goals. Find out how HubSpot can help you better manage your Google Ads.
Plus, no matter the size of your business or the resources at your disposal, you can tailor your ads to fit your budget. The Google Ads tool allows you to stay within the monthly limit and even pause or stop your ad spend at any time.
Now let's move on to another fundamental question: is Google Ads really effective? To answer this, let's consider some statistics:
Google Ads has a click-through rate of nearly 2%.
Display ads produce 180 million impressions every month. For ready-to-buy users, paid ads on Google get 65% of clicks.
43% of customers buy something they saw in a YouTube ad. Does advertising on Google work?
Yes, Google Ads works. You can create a high ROI marketing campaign with an optimized advertising campaign and lead flow.
Why advertise on Google? Google is the most used search engine receiving more than 5 billion search queries per day. Not to mention, the Google Ads platform has been around for nearly two decades, which gives it a certain age and authority in paid advertising. Google is a resource used by people around the world to get questions answered with a combination of paid ads and organic results.
Do you need another reason? Your competitors are using Google Ads (and may even be bidding under your brand terms).
Hundreds of thousands of businesses use Google Ads to promote their businesses, which means that even if you rank organically for a search term, your results move down the page below your competitors. If you use PPC to advertise your products or services, Google Ads should be part of your paid strategy; there's no way around it (except maybe Facebook ads, but that's another article).
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