How to use Google Ads
Are you sure you should start using Google Ads? It's good. Getting started is easy, but requires a few steps. Here's a step-by-step guide to setting up your first Google Ads ad. 1. Set up your Google Ads account. First, go to the Google Ads page. In the upper right corner, click "Start Now".
how to use google ads: update account
You will be prompted to sign in with a Google account or create a new one. 2. Choose your business name and website. Once logged in, you will be redirected to a page where you provide your business name and website. The URL you provide is where anyone who clicks on your ad will be taken. how to use google ads: choose a business name
how to use google ads: landing page url
3. Choose your advertising objective. Next, choose your primary advertising goal. You have four options: get more calls, get more website sales or registrations, get more visits to your physical location, and get more YouTube views and referrals. how to use google ads: ad goals
4. Write your ad. The next step is to create your ad. It takes creativity and can be a little tricky. Fortunately, Google gives you suggestions on what to write. But, of course, the most important thing is to write an ad that will attract and convert your audience. how to use google ads: write ad text
5. Enter the subject heading. On the next page, you can choose keywords that match your brand. Google will suggest a few; If you are new to keyword research, we recommend choosing the ones recommended by Google to get started. After choosing the main menu, click "Next".
how to use google ads: keywords
6. Set your ad location. The next page allows you to select the person(s) where you want your ad to appear. This can be near your physical address or anywhere else. how to use google ads: ad placement
7. Set your budget. Where you can use the budget options provided by Google or enter a budget.
how to use google ads: budget
8. Accept the money.
Finally, provide your billing information. how to use google ads: billing information
And it's easy to create your first Google ad!
As you can see, setting up your paid advertising on Google is easy (and fast), especially because the platform walks you through the process and provides advice on -help along the way. If you've created your ad text and/or images, editing shouldn't take you more than 10 minutes. What may not be obvious are the other things you need to do to ensure your ads are positioned correctly and quickly. Let's cover them together. Here are the steps to follow once your ad is submitted for review.
9. Connect your Google Analytics account.
You've probably set up Google Analytics on your website (if not, here's how to do it in WordPress) so you can track traffic, conversions, goals, and any unique metrics. You must connect your Analytics account to Google Ads. Linking these accounts will make it easier to track, analyze and report across channels and campaigns because you can view these activities in one place. google ads google analytics link
10. Enter the UTM code. Google uses the Urchin Tracking Module (UTM) code to track any activity related to a particular link. You've probably seen them before - it's the part of the URL followed by the question mark ("?"). The UTM code will tell you which offer or ad led to the conversion so you can track the most effective part of your campaign. UTM codes make it easy to optimize your Google ads so you know exactly what's working. The trick, however, is to add your UTM code at the ad level when you're setting up your Google ads, so you don't have to do it manually for every ad URL. Otherwise, you can add them manually using Google's UTM generator. google ads configure utm codes google ads url generator
11. Organize conversions. Conversion rates tell you exactly which customers or leads you got through your social media. It is not mandatory to set it up, but without it, you will think about the ROI of your advertising. Conversion tracking allows you to track sales (or other activity) on your website, app installs, or calls from your ad.
Google Ads conversion rate
Manage and organize your ads using our free Google Ads app and templates. 12. Integrate your Google Ads with your CRM. There's something to be said for keeping all your data in one place that you can track, analyze and report on. You already use your CRM to track contact data and leads. Integrating Google Ads with your CRM allows you to track the ad campaigns that are working for your target audience so you can continue to deliver relevant offers to them.
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