Effective negative keywords to include in your Google ads
Have you ever googled a particular question and received results that didn't fit at all? This situation occurs when negative keywords are not used in Google advertising campaigns.
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Negative keywords help your ads reach the right people at the right time. If you don't include negative keywords in your campaign, people who aren't interested in your ads will visit your campaign, wasting your advertising money.
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To help you deal with this problem and improve your marketing strategy, we have compiled a list of the most popular and commonly used negative keywords. Summary
1 What is a negative keyword?
2 The benefits of using negative keywords in your PPC campaign
2.1 Types of Negative Keywords
2.1.1 Broad Match
2.1.2 Phrase match
2.1.3 Exact Match
3 How to identify negative keywords? 3.1 Manual search
3.2 Suggestions from Google
3.3 Google Ad Search Terms Report
4 How to add negative keyword list to our Google Ads campaign?
5 Why should we include negative keywords in Google Ads? 6 negative keywords that (almost) every Google advertising campaign should include
7 Negative Job Search Keywords
8 negative search keywords for education
9 legal negative keywords
10 negative keywords for health and medicine
11 negative publicity and media keywords
12 keywords related to negative insurance
13 DIY Negative Keywords
14 Research and information search Negative keywords
16 frequently asked questions
What is a negative keyword?
Negative keywords are words or phrases that prevent your ads from appearing in searches unrelated to the services or products you offer. Help your ads reach a wider potential audience, increasing your chances of converting and ensuring money spent on your ad isn't wasted.
For example, let's say you own a digital marketing institute that offers paid offline courses. If you're advertising for this institution, you should include the negative keywords 'free' and 'online' in your campaign.
So the next time someone searches for phrases like "free digital marketing course" or "online digital marketing course," your ad won't appear. By adding negative keywords to your campaign, your ad will not appear for irrelevant queries, allowing you to control your budget and avoid unnecessary spending.
In short, if negative keywords aren't included in your PPC campaign, you're wasting your paid clicks. The benefits of using negative keywords in your PPC campaign
Improve your click through rate
Negative keywords ensure that your ads appear only in response to queries that are relevant to your business. In other words, it exposes your ads to more relevant impressions, resulting in fewer wasted clicks and a higher return on investment (ROI). Increase your conversion rate
We know that our ad will appear in searches related to our industry using negative keywords. As a result, it helps generate more high-quality leads for your website or your ad will be shown to those who have a higher chance of converting. Save money spent on ads
Negative keywords help your ads attract potential customers who are genuinely interested in your products. Let's say someone who isn't interested in your product clicks on your ad; you have to pay for that click unnecessarily. By adding negative keywords to your Google Ads campaign, only potential customers will see your Ads campaign, helping you save money.
Negative keyword types
Negative keyword match types fall into three categories:
A negative broad match allows you to prevent your ad from appearing if the search query contains all the words of the negative keyword in any order. Think of the term auto insurance as our broad match negative keyword.
Your ad will not appear for queries like 'car insurance', 'car insurance', 'car insurance coverage', etc. In short, if all negative keyword terms appear in any order in the query, your ad will not show.
Broad match negative keyword: auto insurance
Search query Will the ad show? auto insurance company yes
car insurance no
car insurance no
car insurance yes
car insurance coverage no
It will prohibit your ad from appearing on the query that contains the exact phrase you provided or if the query has all words in the same sequence as stated in the phrase match. Here you can also add words before or after the sentence. Let “auto insurance” be the negative phrase match keyword here. Your ad will not appear for queries like 'auto insurance' and 'auto insurance coverage'. But if your search query is "car insurance", the ad will appear. In short, if all terms in the search query are in the same order as negative broad match
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