Benefits of adding negative keywords in Google Ads
Using a keyword block list can help you improve your Google Ad Quality Score by allowing you to better target your audience. The most popular search engine gives ads an edge that users are likely to find useful. Negative keywords can help you:
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Increase click-through rate: By eliminating irrelevant search queries, you will increase the percentage of people interested in your products or services.
Create relevant ad groups: Negative keyword lists allow you to create small ad groups to get the right message across to the right search engine users. Improve conversion rates: You can use negative keywords to avoid non-commercial search queries. Once you've fine-tuned your campaign to better target potential customers who are more likely to take the desired action on your website, your conversion rates will start to increase. Save money: Because negative keywords prevent your ads from appearing in irrelevant searches, they'll help you eliminate clicks that aren't likely to convert, helping you maximize the return on ad spend from your pay-per-view campaigns. click .
benefits of adding negative keywords
If you want to make your PPC campaigns more effective, make sure you add Google Ads negative keyword lists to your digital marketing arsenal. Setting them up is not as difficult as it might seem at first glance, especially once you have a good understanding of the terminology. But remember, negative keywords can be a double-edged sword. Depending on how you use them, they can either be a powerful weapon or hurt your advertising campaigns. That's why it's essential that you don't rush when building keyword blocklists. Analyze each negative keyword and its potential effect before starting any changes. It's also a good idea to review your negative keyword lists at least once a month, maybe even weekly. We'll conclude this article with our list of Chicago PPC agency negative keywords that most businesses may find useful. Be sure to browse this list and see if there are any keywords that you don't want to include in your negative keyword list. Fill out the form below to download our list of negative keywords.
You probably know what a keyword is. But what about negative keywords? While not that popular, negative keywords are used in most online advertising campaigns. They help filter ads when certain searches are performed. Want to learn more about negative keywords and how they can boost your Google Ads? Keep reading!
What are negative keywords? As you already know, a keyword is a term made up of one or more words that summarize the topic of the content, such as a text or a video. In the context of digital marketing, keywords help drive content production. This term is also used to identify how users enter a question or problem into a search engine to find answers or solve their problems.
Negative keywords, in turn, are search terms that prevent your ad from appearing for certain searches. When we create an ad in Google Ads, we need to target the search terms for which we want the content to appear.
For example, if we want to advertise an online plant growing course, we would choose keywords related to the topic, such as "gardening", "plant care", "how to grow orchids", etc. With negative keywords, it's the other way around. They tell Google to prevent their ad campaign from appearing when the user enters them into a search. A negative keyword or phrase tells Google Ads that it's not related to the product or service you're advertising, so your ad shouldn't run.
Returning to the example of the plant breeding course, terms like "free" or "free" would not make sense for a campaign that does not advertise anything for free, but rather sells an online course. How do negative keywords work?
As you can see, negative keywords are a powerful asset for paid traffic campaigns and can help you further target your content. It's a strategy that can help you ensure your ad isn't wasted on irrelevant search.
For example, imagine you have an online bookstore. A good keyword phrase would be "science fiction books". In other words, a person searches for this phrase on Google and your ad will show. Money well spent.
Now, imagine a user entered "free science fiction books". You don't donate books, nor do you have promotions for giving away books. Your ad would appear for free. These would be good negative keywords to use.
Why should you use negative keywords? At first, using negative keywords may seem superfluous. After all, if you already determine which terms should be used to display the sponsored link, why determine which terms shouldn't? The answer lies in keyword matches and the commands assigned to them.
Going back to the previous example, if you assign the term "science fiction book", Google understands that "free science fiction book" is good for you. They are related.
This only happens if you don't use the quote or bracket commands on a keyword, which determine the exact term that will be used to display your ad. However, using this command can significantly reduce traffic. For example, if you target 'science fiction book', your ad won't show other terms, like 'children's science fiction book', that you might be interested in. However, if you enter 'free science fiction book' as a negative keyword, it will be the only search term preventing your ad from showing.
What types of negative keywords are there? There are several types of negative keywords, and they differ from each other in how well they match the original keyword terms.
Look at them:
broad negative agreement
With this type, your ad won't show if the search contains all negative keyword terms, regardless of the order in which they appear in a phrase. However, your ad will show if only one of the negative keyword terms is in the phrase.
In our "free science fiction book" example, the following matches would be broad: "free science fiction book for children" or "free science fiction book for children" as well as "free science fiction book". In other words, if all negative keyword terms appear in the search, your ad will not show.
Negative sentence match
Here, matches contain the exact terms of your keywords in the same order you enter them into Google. In the case of 'free science fiction', this match type would allow the 'free science fiction' ad to show, since the order has changed.
Other matches will be blocked if you add other words, such as "for children", as long as the order is the same.
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