Negative Keywords for sale For Google Shpping Ads

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You'll want to know how to optimize your advertisements for the most visibility, clicks, and conversions now that Google is making its Shopping campaigns a free service. Your Google Shopping campaign needs negative keywords to accomplish this.

In this week's blog post, we'll go over the benefits of using negative keywords in your Google Shopping campaign as well as some helpful hints for doing so.

Since they've been around for a while, Google Shopping Ads, originally known as Product Listing Ads (PLAs), have altered how consumers shop and retailers promote.

Google Shopping negative keywords are words or phrases that you can add to your Google Shopping campaigns to prevent your ads from showing for those searches. This can be useful for a variety of reasons, such as:

  • To prevent your ads from showing for irrelevant searches. For example, if you sell shoes, you might want to add the negative keyword "free" to prevent your ads from showing for searches like "free shoes."
  • To prevent your ads from showing for searches that are likely to result in low-quality leads or sales. For example, if you sell high-end jewelry, you might want to add the negative keyword "cheap" to prevent your ads from showing for searches like "cheap jewelry."
  • To prevent your ads from showing for searches that are too competitive. For example, if you sell a popular product, you might want to add the negative keyword "brand name" to prevent your ads from showing for searches for that brand name.

To add negative keywords to your Google Shopping campaign, follow these steps:

  1. Sign in to your Google Ads account.
  2. Click the Campaigns tab.
  3. Click the name of the campaign you want to add negative keywords to.
  4. Click the Negative keywords tab.
  5. Click the + button.
  6. Enter the negative keyword you want to add.
  7. Click Save.

You can add negative keywords at the campaign level or the ad group level. Negative keywords added at the campaign level will apply to all ad groups in the campaign. Negative keywords added at the ad group level will only apply to that ad group.

Here are some tips for choosing effective Google Shopping negative keywords:

  • Use specific keywords. The more specific your negative keywords are, the more effective they will be.
  • Use broad match negative keywords. Broad match negative keywords will prevent your ads from showing for searches that include the negative keyword or its synonyms.
  • Use negative keyword lists. You can create lists of negative keywords and then apply those lists to your campaigns and ad groups.
  • Monitor your results. Regularly review your search terms report to see which searches are triggering your ads. You can then add those searches as negative keywords to improve the performance of your campaigns.

By using Google Shopping negative keywords, you can improve the performance of your campaigns and reach the right customers with your ads.

Although Google Shopping doesn't employ keywords, it does use the product title and description to determine which keywords are most relevant. Occasionally, though, this results in Google showing a shopping ad for a keyword that isn't relevant.
Your Negative Keyword List Addition


You must now include the terms you want to add as negative keywords in the shopping campaign. This can be done easily:
Log in to your account for Google Ads.
In the left navigation pane, select All Campaigns, then select Keywords from the page menu.
Choose unfavorable keywords

The efficiency of Google Shopping has increased as a result of updates like showcase shopping and Smart Shopping campaigns. It's simple to see the prospects for retailers given that Shopping ads currently account for 76% of retail search ad spend and generate 85% of clicks.

Shopping ads are simple to put up, but getting the best results from them is difficult. Today, we'll examine Google Shopping's negative keywords and priority settings.

If a customer clicks on the advertisement while looking for a different product, it could result in higher costs for the business. Additionally, if

Take a look at our overview of Google's Smart Shopping campaigns if you're just starting started with shopping advertisements. Otherwise, let's begin right now.

Negative keywords: what are they?
Negative keywords are expressions or words that stop your Google Shopping campaign from being activated. For someone selling beauty face masks, "protective masks" might be a bad keyword.

why you're using Google Shopping

Negative Keywords in Google Shopping or Return to top or Begin feed optimization - 15-day Free Trial


We basically have to work backwards by setting negative keywords because we can't utilize keywords to target the advertising. Negative keywords, like text advertisements, might stop your ads from appearing for phrases that are unrelated to you. Your campaigns will perform better and be less expensive if you have a strong list of negative keywords.

By identifying lost keywords with high density, ZoobGear, for instance, was able to enhance Google Shopping campaign ROAS by 178% and reduce expenditures. Their outcomes are self-evident:

Prior to excluding losing keywords for the previous 30 days:

HARMFUL KEYWORDS

Why are Negative Keywords Important?

Negative Search Term Trends in Google Shopping

Establish your priorities.

HARMFUL KEYWORDS

Why are Negative Keywords Important?

Negative Search Term Trends in Google Shopping

Establish your priorities.

Negative keywords and setting priorities

The Benefits of Negative Keywords for a Successful Google Shopping Campaign

Although Google Shopping doesn't employ keywords, it does use the product title and description to determine which keywords are most relevant. Occasionally, though, this results in Google showing a shopping ad for a keyword that isn't relevant.

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