Learn everything you need to know about negative keywords in Google Ads. I'll look at negative broad match keywords, negative phrase match keywords,

Learn everything you need to know about negative keywords in Google Ads. I'll look at negative broad match keywords, negative phrase match keywords, negative exact match keywords, and negative display keywords. It can be difficult to keep your targeting relevant in Google Ads. One thing you can do to avoid unrelated searches and low-quality emails… 
14 years 
my turkish style 

What are negative keywords?
Negative keywords (also known as negative match) are specific words or phrases that prevent anyone searching for that keyword or phrase from seeing your ad. These keyword phrases can be added at the group or campaign level in your Google Ads account. To identify them, PPC marketers need to carefully analyze their campaigns to see which keywords are generating clicks, leads, or revenue. To get closer to this term, let's start with a simple example: 
 
It's summer and hot, so most people will be looking for air conditioning service. If your company doesn't offer this service for free, you should exclude that phrase and prevent your ad from showing by putting it in your negative keyword list. This way, you'll avoid wasting your advertising budget on clicks that won't bring you any customers.
 
As you can see, the main difference between negative and "regular" keywords is whether or not your ads appear in search results. By assigning negative keywords, you target those search queries that produce positive results for your campaigns. By choosing what not to target, you make your campaigns more targeted. Negative keyword match types 
There are three types of negative match: 
 
broad match 
sentence agreement 
exact match 
To maximize the impact of your Google Ads negative keyword list, it's critical you understand how these negative keyword match types differ from each other.
 
broad match 
Broad match type is Google's default match type for PPC search campaigns, unless specified otherwise. A negative broad match allows you to exclude your ad from search queries where every word in your keyword phrase appears in the search in any order. This means that your ad will not appear if the full phrase is used, but may still appear if your search query contains certain words. For example, you can use the negative broad-match keyword 'free' to prevent your ads from showing to people searching for a specific product for free. Using this match type is especially useful when you're on a tight budget and don't want to risk paying for clicks that aren't likely to convert. sentence agreement 
A negative phrase match keyword allows you to exclude your ad from searches that contain the exact keyword phrase in the specified word order. Your ad will still not appear if the search query contains additional words, provided that all of the specified words occur in the specified order. If someone searches for some but not all of the words in your negative phrase, your ad will appear.
 
Use negative phrase match keywords when you want to avoid ranking for specific strings. For example, if you offer health care services but don't sell health care equipment, include "health care equipment" in your negative keyword list and choose phrase match. This way you will avoid visits from search engine users looking to buy equipment for their clinic. exact match 
This match type will remove minimal traffic because it is very specific. will exclude your ad from searches that contain the exact keyword phrase in the specified order with no additional words. Your ad will not be excluded from search queries that contain additional words or all of your keywords in a different order.
 
This match type is often used for terms that are irrelevant on their own, but can generate quality leads when combined with other words. For example, if you only sell white chairs, using "black chairs" in your exact match will help you better target your audience and get more quality traffic to your landing page. Exact match and negative match keywords are also the safest option for businesses with large PPC advertising budgets who don't want to risk cutting their audience too much. About similar variants 
Negative keywords don't recognize close variants (misspellings, singular or plural variants, acronyms, derivations or abbreviations), so if you want to exclude your ad from these types of search queries, you need to add them as negative keywords separate.
 
For example, if you want to include 'search engine optimization' in your Google Ads negative keyword list, you should also consider adding the misspelled variant 'search engine optimization'. 
 
all negative keyword match types 
How to find negative keywords 
Experts who know how to run a Google Ads campaign that delivers the results you want understand the importance of excluding irrelevant search terms. But building negative keyword lists isn't easy without the right strategy.
 
To build a negative keyword list, you first need to identify search terms that are similar to your target keywords, but that people might use when searching for an entirely different product or service. This process can be complicated and time-consuming, but there are many tools that can help you. 
Learn everything you need to know about keyword match types in Google Ads. There are 3 types of keyword matches in Google Ads: broad match keywords, phrase match keywords and exact match keywords. Keyword matching has improved over the years as Google has continued to learn more about keywords and search intent. In this video, I'll go over each keyword match type, when you should use them, best practices for keyword match types, and some examples from my own campaign. Google Ads keyword match types in Surfside PPC: https://surfsideppc.com/keyword-match...
 
Google Ads keyword match types: 
 
Broad match: Your Google ads can appear for any search term that is similar or simply related to your specific keyword. Phrase Match: Your Google ads may appear for searches that include the meaning of your keyword and close variations. This match type will include search terms that have the same meaning as your keyword. Exact match: Your Google ads can appear for searches that have exactly the same meaning as your keyword.
When I add negative keywords, I always add them as an EXACT keyword first, then go back and add the lowest common denominator as a negative phrase. The reason I do this is that when you add a search term as a negative exact match, the dashboard will now show that term as EXCLUDED. The benefit of this is when you're looking for search terms in the future, or if someone else is looking at them, you'll know they've already been covered.
 
If you don't, you may see it again in the future when searching for the same time period and you will NOT know that you have already added it as a negative keyword. Two 
 
 
Yanitla 
 
David 
David 
9 in the morning 
Thanks for the video. You can make a video about the account structure (separation of campaigns, number of ad groups per campaign, etc.) 
 
Two 
 
 
Yanitla 
 
blacksmith 
blacksmith 
3 at once 
Hello. Can I include all cities in my negative keyword list without adding them manually? (let's say I'm offering an online service) 
 
 
 
Building negative keyword lists 
Building great negative keyword lists increases the success of your Google Ad Words campaigns and reduces your advertising spend. Learn how negative keywords work. 5-simple-tricks-to-use-HubSpot-Automation-Tools-1 
Ashlyn Ayers 
Ashlyn Ayers 
Originally from Okanagan, Ashlyn has a strong background in operations, marketing and sales. She is also a certified French wine scholar and sommelier, so she also brings a touch of class to our team! 
 
Negative keyword lists are just as important to your PPC campaign as a well-constructed keyword list. Often an overlooked step in PPC management, negative keyword lists can not only increase the ROI of your Google AD Words campaigns, but also prevent you from wasting money on "digital flight". 
 
How are negative keywords different from other keywords? PPC keywords help you determine the type of traffic to the Google ads you've built within your campaigns. Rather, negative keyword lists help you determine what kind of traffic to keep away from those same ads. The concept of keywords and negative keywords aligns with your understanding of your target market: you know who you want to advertise to, and then you use keyword lists to target your ads to them. It also knows who you don't want to advertise to and so uses negative keyword lists to prevent your ads from appearing in search engines that use these terms. Let's see an example: 
 
*Lauren has a small boutique selling women's fashion, shoes and accessories. You run Google Ads to support your online sales, and you want your ads to target the same type of shoppers you see in your shop every day. Given the hypothetical situation, we don't know enough about *Lauren's buyer personas to describe her more precise target market. However, we know the following things: 
 
*Lauren's shop sells women's clothing only. *Lauren runs a business where she sells stuff (give us a minute, you'll see where we're going with this!) 
* Lauren noted in her search terms report that people searched for “* Lucy's bracelets,” a local seller, and clicked on * Lauren's listings to see if she sells them. * Lauren No. So how can *Lauren ensure that her ads are only shown to users who meet her target buyer metrics?
 
using negative keyword lists to sculpt site search traffic 
There are many ways to ensure that your ads are shown to your target buyer as often as possible. Building great lists of keywords and match types is one of them, however, negative keywords act as a safe guard for the many instances where the traffic coming to your ads may not be 100% what you want. desires. Let's go back to *Lauren and look at some scenarios: 
 
large concordance backup 
*Lauren has just started using Google Ads and wants to keep her traffic relatively open. For this reason, you want to keep broad match keywords in your ad groups. 
 
Let's say you have the keyword converse shoes for women in your ad group. This may still trigger searches from men looking for any type of shoe (general match welcome). Your ad may appear to someone who isn't actually looking for women's converse shoes. 
 
In your negative keyword list, you might want to include men, men, men, and boys. This will mean that anyone looking for men's converse shoes will not see your ad. 
 
free? No thank you 
Remember we said *Lauren sold things? The seemingly obvious statement may not be so obvious: A good percentage of people who search for free stuff online still click on ads. The word free should probably be added to *Lauren's negative keyword list, to weed out those looking not to pay. If *Lauren only sold luxury items, you may want to consider adding cheap to your negative keyword list, to ensure your ads align with a given searcher's purchase intent. 
 
reduce wasted clicks 
*Lauren's store does not sell *Lucy's Bracelet's, which she notices are searched for a lot in her are and are using up many clicks a day. Aside from the consideration that she may want to consider them as a vendor, *Lauren should also consider putting this brand in her negative keyword list (in various match types). This will ensure that people searching for this provider don't see ads from *Lauren.
I added "work" to my negative keyword list. But it doesn't seem to exclude searches with the plural 'jobs'. It's normal?
 
 
 
Yanitla 
 
Shannon S. 
Shannon S. 
9 in the morning 
Negative keywords will be the most important account optimization process as Google begins to expand its reach. 1 
 
 
Yanitla 
 
dependent on calls 
dependent on calls 
3 at once 
Hi, what does it mean that our client keeps getting calls for a keyword that we have added to the negative keyword list? We added "junk and dump" to the list because it's not a junkyard and yet it still keeps getting calls asking for parts from the ads. Yanitla 
 
emilio daf 
emilio daf 
8 in the morning 
Amazing and very useful content.
 
 
 
Yanitla 
 
fuck! Sedan 
fuck! Sedan 
3 at once 
Would you use words or phrases for negative keywords?